Work closely with digital vendor(s) for end to end management of performance marketing activity across paid and owned channels Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers Test new channels and trends (such as voice search, Service Titan, Goolge related, etc) Managing budgets and campaigns across all digital channels to drive results in Tier 1 kpis: Leads and cost per leadДrive campaigns from planning to execution and beyond to meet key performance metricsД¬onstantly optimize marketing activities to improve return on investmentДЄllocate budgets and analyze and recommend modifications to ad and marketing spends There is a possibility of a Hybrid blend of in-office attendance and WFH/RemoteД¬ollaborate, develop, and execute on plans that achieve lead goals and cost per lead goals This position can work out of our Baltimore Corporate Office, or or Alexandria NOVA Office with occasional travel to Baltimore You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.Д®xperience in campaign management of SEM, including PPC, Social Media and Reputation platformsД¬ertified in Google Adwords, Analytics required You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. The primary objective for this role is to drive lead generation efforts, digital strategy and execution, as well as contribute to brand awareness objectives while encouraging improvement and innovation.Д®xperience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels. The Performance Marketing Manager supports the overall marketing plan by developing, implementing, tracking and optimizing the performance of digital marketing campaigns and grows the companys online presence. New opportunity on our exceptional Marketing Team!

Marketing Manager - Performance Marketing Manager LEN THE PLUMBER

Len the plumber